Project information
Our approach combines strategy, design and visual consistency.
- Branding
- Enjema
- January 15, 2021
- Douala, Cameroun
Enjema – Artistic Direction & Identity
Enjema wanted to professionalise its brand image in order to support its growth and strengthen its visual impact. Our mission was to design a complete graphic identity, while producing regular, consistent visual content tailored to the company's digital channels.
Using an approach that combined creativity and strategy, we defined a modern style guide and created engaging visual materials designed to consolidate the brand's presence in its market.
Project challenges
Create a strong and lasting visual identity for the company.
- Understand the specific needs related to the brand's growth.
- Maintain consistency across digital and print media.
- Adapt the graphic charter to different visual contexts.
- Integrate modernity and simplicity into each creation.
Solutions implemented
Concrete actions for consistent and impactful communication.
- Visual performance analysis to measure consistency and graphic effectiveness.
- Structured management of resources and the internal graphic system.
- Optimisation of visuals for all digital media.
- Design of a modern and recognisable visual identity.
Français