{"id":141,"date":"2025-09-21T06:37:41","date_gmt":"2025-09-21T06:37:41","guid":{"rendered":"https:\/\/themes.dynamiclayers.net\/redias\/?post_type=dl-project&#038;p=141"},"modified":"2025-10-21T21:50:42","modified_gmt":"2025-10-21T21:50:42","slug":"the-creative-club-integration-donnees-marketing-erp","status":"publish","type":"dl-project","link":"https:\/\/viasservices.com\/en\/project\/the-creative-club-integration-donnees-marketing-erp\/","title":{"rendered":"The Creative Club \u2013 Marketing &amp; ERP Data Integration"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"141\" class=\"elementor elementor-141\" data-elementor-post-type=\"dl-project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d51efeb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d51efeb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f76eda\" data-id=\"9f76eda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4432db3 elementor-widget elementor-widget-text-editor\" data-id=\"4432db3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Creative Club was facing a dispersion of its data across several marketing platforms and an internal ERP, complicating analysis and slowing down decision-making. The project aimed to create a unified, secure and scalable data platform, facilitating the collection, transformation and exploitation of strategic data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52e064 elementor-widget elementor-widget-text-editor\" data-id=\"b52e064\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This solution enabled the company to streamline its processes, obtain reliable insights and improve decision-making speed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-551e0dd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"551e0dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b9bbcb2\" data-id=\"b9bbcb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d939178 dl-align-left elementor-widget elementor-widget-redias-section-heading\" data-id=\"d939178\" data-element_type=\"widget\" data-widget_type=\"redias-section-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dl-section-heading\">\n                                    <h2 class=\"dl-heading\" data-bg-text=\"\">\n                Project challenges            <\/h2>\n                                        <p class=\"dl-desc\">Ensure the consistency and performance of integrated data.<\/p>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6daad3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e6daad3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Manage the heterogeneity of data sources.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ensure the reliability and scalability of pipelines.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automate deployments for smooth monitoring.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimise analytical performance in the cloud.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b3cc9e5\" data-id=\"b3cc9e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e3cfce dl-align-left elementor-widget elementor-widget-redias-section-heading\" data-id=\"0e3cfce\" data-element_type=\"widget\" data-widget_type=\"redias-section-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dl-section-heading\">\n                                    <h2 class=\"dl-heading\" data-bg-text=\"\">\n                Solutions implemented            <\/h2>\n                                        <p class=\"dl-desc\">Unified cloud architecture for integration and analysis.<\/p>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c797dcf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c797dcf\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Multi-source data ingestion (S3, Salesforce, SharePoint, Facebook Ads, ERP).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ELT pipelines built on Redshift, then migrated to Snowflake.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Orchestration with Dagster and ingestion via Airbyte.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automated deployment on EKS with GitHub Actions (CI\/CD).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e901ec\" data-id=\"9e901ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52ba5a5 elementor-widget elementor-widget-image\" data-id=\"52ba5a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"463\" src=\"https:\/\/viasservices.com\/wp-content\/uploads\/2025\/09\/pipeline-elt.jpeg\" class=\"attachment-large size-large wp-image-1916\" alt=\"\" srcset=\"https:\/\/viasservices.com\/wp-content\/uploads\/2025\/09\/pipeline-elt.jpeg 1000w, https:\/\/viasservices.com\/wp-content\/uploads\/2025\/09\/pipeline-elt-300x217.jpeg 300w, https:\/\/viasservices.com\/wp-content\/uploads\/2025\/09\/pipeline-elt-768x555.jpeg 768w, https:\/\/viasservices.com\/wp-content\/uploads\/2025\/09\/pipeline-elt-18x12.jpeg 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3752e79 e-flex e-con-boxed e-con e-parent\" data-id=\"3752e79\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Creative Club was facing a dispersion of its data across several marketing platforms and an internal ERP, complicating analysis and slowing down decision-making. The project aimed to create a unified, secure and scalable data platform, facilitating the collection, transformation and exploitation of strategic data.<\/p>","protected":false},"featured_media":1913,"comment_status":"open","ping_status":"closed","template":"","project-category":[34],"class_list":["post-141","dl-project","type-dl-project","status-publish","has-post-thumbnail","hentry","project-category-ingenierie-de-donnees"],"acf":{"project_info_heading":"Informations sur le projet","project_info_desc":"Plateforme automatis\u00e9e favorisant des d\u00e9cisions plus rapides et mieux inform\u00e9es.","project_info":[{"type":"text","label":"Client","value":"The Creative Club","pick_date":null,"rating":5},{"type":"date","label":"Date d'ex\u00e9cution","value":"","pick_date":"20240313","rating":5},{"type":"text","label":"Localisation","value":"Paris, France","pick_date":null,"rating":5}],"based_on":"category","related_projects":[197,193,205,195],"dl_description":"","dl_pinterest_image":"","dl_hashtags":""},"_links":{"self":[{"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/141"}],"collection":[{"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project"}],"about":[{"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/types\/dl-project"}],"replies":[{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":5,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/141\/revisions"}],"predecessor-version":[{"id":1919,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/141\/revisions\/1919"}],"acf:post":[{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/195"},{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/205"},{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/193"},{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/media\/1913"}],"wp:attachment":[{"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/project-category?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}