{"id":205,"date":"2025-08-21T07:27:04","date_gmt":"2025-08-21T07:27:04","guid":{"rendered":"https:\/\/themes.dynamiclayers.net\/redias\/project\/ico-system-management-copy\/"},"modified":"2025-10-19T02:07:43","modified_gmt":"2025-10-19T02:07:43","slug":"enjema-direction-artistique-identite","status":"publish","type":"dl-project","link":"https:\/\/viasservices.com\/en\/project\/enjema-direction-artistique-identite\/","title":{"rendered":"Enjema \u2013 Artistic Direction &amp; Identity"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"205\" class=\"elementor elementor-205\" data-elementor-post-type=\"dl-project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d51efeb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d51efeb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f76eda\" data-id=\"9f76eda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4432db3 elementor-widget elementor-widget-text-editor\" data-id=\"4432db3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enjema wanted to professionalise its brand image in order to support its growth and strengthen its visual impact. Our mission was to design a complete graphic identity, while producing regular, consistent visual content tailored to the company's digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52e064 elementor-widget elementor-widget-text-editor\" data-id=\"b52e064\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Using an approach that combined creativity and strategy, we defined a modern style guide and created engaging visual materials designed to consolidate the brand's presence in its market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-551e0dd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"551e0dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b9bbcb2\" data-id=\"b9bbcb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d939178 dl-align-left elementor-widget elementor-widget-redias-section-heading\" data-id=\"d939178\" data-element_type=\"widget\" data-widget_type=\"redias-section-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dl-section-heading\">\n                                    <h2 class=\"dl-heading\" data-bg-text=\"\">\n                Project challenges            <\/h2>\n                                        <p class=\"dl-desc\">Create a strong and lasting visual identity for the company.<\/p>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6daad3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e6daad3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Understand the specific needs related to the brand's growth.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Maintain consistency across digital and print media.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Adapt the graphic charter to different visual contexts.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integrate modernity and simplicity into each creation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b3cc9e5\" data-id=\"b3cc9e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e3cfce dl-align-left elementor-widget elementor-widget-redias-section-heading\" data-id=\"0e3cfce\" data-element_type=\"widget\" data-widget_type=\"redias-section-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dl-section-heading\">\n                                    <h2 class=\"dl-heading\" data-bg-text=\"\">\n                Solutions implemented            <\/h2>\n                                        <p class=\"dl-desc\">Concrete actions for consistent and impactful communication.<\/p>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c797dcf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c797dcf\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visual performance analysis to measure consistency and graphic effectiveness.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Structured management of resources and the internal graphic system.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimisation of visuals for all digital media.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"la la-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Design of a modern and recognisable visual identity.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e901ec\" data-id=\"9e901ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7af093e elementor-widget elementor-widget-image\" data-id=\"7af093e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"545\" src=\"https:\/\/viasservices.com\/wp-content\/uploads\/2023\/08\/myhome-1024x872.png\" class=\"attachment-large size-large wp-image-1851\" alt=\"\" srcset=\"https:\/\/viasservices.com\/wp-content\/uploads\/2023\/08\/myhome-1024x872.png 1024w, https:\/\/viasservices.com\/wp-content\/uploads\/2023\/08\/myhome-300x256.png 300w, https:\/\/viasservices.com\/wp-content\/uploads\/2023\/08\/myhome-768x654.png 768w, https:\/\/viasservices.com\/wp-content\/uploads\/2023\/08\/myhome-14x12.png 14w, https:\/\/viasservices.com\/wp-content\/uploads\/2023\/08\/myhome.png 1113w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Enjema souhaitait professionnaliser son image de marque afin d\u2019accompagner sa croissance et renforcer son impact visuel. Notre mission a consist\u00e9 \u00e0 concevoir une identit\u00e9 graphique compl\u00e8te, tout en produisant des contenus visuels r\u00e9guliers, coh\u00e9rents et adapt\u00e9s aux canaux digitaux de l\u2019entreprise. Gr\u00e2ce \u00e0 une approche alliant cr\u00e9ativit\u00e9 et strat\u00e9gie, nous avons d\u00e9fini une charte moderne [&hellip;]<\/p>","protected":false},"featured_media":1846,"comment_status":"open","ping_status":"closed","template":"","project-category":[14,16],"class_list":["post-205","dl-project","type-dl-project","status-publish","has-post-thumbnail","hentry","project-category-branding","project-category-design"],"acf":{"project_info_heading":"Informations sur le projet","project_info_desc":"Notre approche allie strat\u00e9gie, design et coh\u00e9rence visuelle.","project_info":[{"type":"text","label":"Client","value":"Enjema","pick_date":null,"rating":5},{"type":"date","label":"Date d'ex\u00e9cution","value":"","pick_date":"20210115","rating":5},{"type":"text","label":"Localisation","value":"Douala, Cameroun","pick_date":null,"rating":5}],"based_on":"category","related_projects":[141,197,193,195],"dl_description":"","dl_pinterest_image":"","dl_hashtags":""},"_links":{"self":[{"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/205"}],"collection":[{"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project"}],"about":[{"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/types\/dl-project"}],"replies":[{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":8,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/205\/revisions"}],"predecessor-version":[{"id":1855,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/205\/revisions\/1855"}],"acf:post":[{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/195"},{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/193"},{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/197"},{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/dl-project\/141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/media\/1846"}],"wp:attachment":[{"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/viasservices.com\/en\/wp-json\/wp\/v2\/project-category?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}